The spread we end up with is a result of broadcasting different point spreads until all bets have been made. Prior to 1973, this is exactly how the options market worked. Traders had to throw out bids and offers based on what they felt a trade was worth.
The Black-Scholes Model - A Scientific way to
Value an Option
When we
value a football bet, there is no way to say for certain if it is valued other
than by the fact that the crowd seems to think so. The spread we end up with is
a result of broadcasting different point spreads until all bets have been made.
Prior to 1973, this is exactly how the options market worked. Traders had to
throw out bids and offers based on what they felt a trade was worth. Because
nobody really had a means to quantify the numbers, traders tended to bid low
and offer high, which creates very large bid-ask spreads. Large spreads mean
low volume so the market became very inefficient and never quite got off the
ground.
Fortunately,
that all changed in 1973 when Fisher Black and Myron Scholes created the
Black-Scholes Option Pricing Model, which allowed traders to get a more
scientific idea of what an option’s price should be. It is no surprise that
this was the very year that the Chicago Board Options Exchange (CBOE) was
created since there was now an objective way to readily determine the fair price
of an option. And with this knowledge, traders were willing to bid higher and
sell for less.
Despite
the importance of the model, most option traders do not use it. They pick all
their option trades based on directional beliefs. They feel the model is only a
theoretical tool that has no place in the real world of option trading.
Unfortunately, that is far from true. The Black-Scholes Model allows traders to
gain access to one of the most important pieces of information before jumping
into a trade - it allows traders to judge whether the price of an option
reflects a good value.
Before we can appreciate the significance of the Black-Scholes Model, it
is necessary for us to take a little detour at this point in order to
understand the mathematical concept of fair value. Once we understand the
meaning of fair value then we can put the Black-Scholes Model to use and show
you how to create a winning trade from the quotes in Figure 1.